I'm Alex, a UX/UI designer based in Leeds, passionate about creating user-centred, data-driven digital experiences. At Vintage Cash Cow, I manage a website with over 300,000 monthly visitors, focusing on A/B testing, CRO, and impactful design improvements. I blend creativity with analytics to enhance user experience and business performance.
I hold a Google UX Design certification and am Google Analytics certified, with plans to further specialise in CRO. My drive lies in optimisation, digital design, and continuous improvement through testing and iteration.
