Fleurish is a modern flower delivery app designed to simplify the process of selecting and ordering flowers. The goal was to create an intuitive, seamless experience that balances aesthetic appeal with usability, ensuring users can effortlessly browse, customise, and purchase bouquets.
Users found the ordering process confusing, with unclear navigation and limited customisation options leading to drop-offs at checkout. The lack of personalisation features and visual cues made it difficult for users to feel confident in their purchase decisions.
User Research - Conducted surveys and usability tests to identify friction points in the ordering flow.
Wireframing & prototyping - Designed low and high-fidelity prototypes in Figma to improve navigation and streamline selection.
UX & UI Enhancements - Introduced a personalised recommendation feature, improved category filtering, and refined CTA placement for a smoother checkout experience.
A/B Testing - Tested different layouts, product displays, and CTA variations, optimising conversion points.
Designed a full app from scratch in Figma, following a structured UX design process.
Improved UX across multiple areas, focusing on navigation, personalisation, and usability.
Enhanced usability by refining the ordering flow, product discovery, and checkout process.
Followed UX research and development best practices, ensuring a user-centered, scalable design.
Key Learnings:
The importance of aligning design with user expectations for style and functionality.
Iterative feedback cycles ensured the app was both visually appealing and user friendly.
Impact and Results:
Positive feedback on the app's visual design and usability during prototype testing.
Increased user confidence in navigating categories and completing orders.
Next Steps:
Explore subscription-based features for the regular flwoer deliveries.
Incorporate advanced customisation options for corporate gifting and events.
